USE OF THE CANADIAN MAPLE LEAF IN TV COMMERCIALS

Here’s another one we came across the other day.  We are developing a campaign for one of our clients for a product that is strongly identified as a Canadian tradition and there are quite a few images of the Maple Leaf in the advertisement.

Any use of the 11-point Maple Leaf or the Canadian Flag images must be approved by the Department of Canadian Heritage prior to broadcast.  Our government holds these symbols in high regard, as “symbols of Canada, and a celebration of what we are as people”.  We have to be careful not to use these symbols in any way that would be considered disrespectful or derogatory.  To gain permission contact the Program Officer at the Department of Canadian Heritage: info@pch.gc.ca