Next Monday is Family Day in Ontario, Alberta and Saskatchewan and Louis Riel Day in Manitoba and Islander Day in PEI. For a lot of people in Canada, it’s a statutory holiday.
I think one thing we’ve made clear so far is that for the traffic department, deadlines are essential. As explained in an earlier post (HOW WE ORGANIZE OUR WEEK) the standard traffic deadline is the Wednesday before the intended air date.
So, what happens when those much-anticipated long weekends finally appear?
Family Day is our first yearly dose of accelerated logs and deadlines.
When we are working within a short week, the term that gets thrown around is “accelerated logs”.
This means that the stations are working a day ahead (in general) of their normal schedule to ensure that all commercials are locked into place before the long weekend arrives. For agency traffic folks like us, this means that we also need to work a day ahead of schedule.
Normally we would be gearing up to send material/instructions out on Wednesday for a Monday airdate, but everything gets bumped up to Tuesday to meet accelerated deadlines.
So all the creative and information for TV traffic departments will need to be sent out tomorrow…oh. I’ll have to wrap this up quickly, I suddenly have a lot to do!
To some, one day doesn’t seem like a big deal, but it can have quite an impact on our week. Stations are often quite strict with early deadlines and it is essential that we all work together to ensure everything is done in time so that we can all relax and sleep in on those extra days off.
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