Though the commercial “1984,” which launched the Apple Macintosh computer, ran just one time on American television, during the Super Bowl, it has had a lasting impact on advertising. Directed by Ridley Scott, the commercial was the first example of “event marketing,” or when a promotion deserves as much coverage as the product itself.
More than $500 billion a year is spent on advertising worldwide
In a national survey, more than half of the children who responded reported that buying certain advertised products made them feel better about themselves
Ronald McDonald was first introduced in 1963. In 2010, the advocacy group Corporate Accountability International argued that the clown has hooked kids on unhealthy food for nearly 50 years, creating an epidemic of diet-related diseases
Researchers report that women’s magazines have 10.5 times more ads and articles promoting weight loss than men’s magazines do, and over 75% of women’s magazine covers include at least one article title about how to change a woman’s body by diet, exercise, or cosmetic surgery
Before the printing press, advertisements were often vocal announcements. The invention of the printing press in 1440 ushered in the advent of modern advertising
A new study finds that the best strategy for advertisers trying to persuade a skeptical audience is to leave out facts and focus more on emotional ads. On the flip side, it found that those who are less skeptical are more persuaded by more information-based ads
Doyle Dane Bernbach’s “Think Small” ad for Volkswagen at the end of the 1950s is considered particularly brilliant because it took a German car initially created for Hitler and successfully sold it to post-war Americans
Interpublic, WPP, and Omnicom Group are the top three largest advertising companies in the world
Prerecorded advertisements became possible in 1956 with the invention of videotape recording
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