Most radio and television flights are based on a broadcast week that starts on Monday and ends on Sunday.
We try to get all material and instructions to our radio and TV station friends as early as possible, but usually we have a Wednesday deadline to deliver all material needed for a flight that starts on the following Monday.
With this in mind, here is how a typical traffic week plays out:
Monday
-review all previous week's instructions, and make sure any new talent cycles are declared and paid.
-figure out what new campaigns are coming up for the next broadcast week.
-alert media buyers and account service teams as to what instructions we will be needing for the upcoming flights.
Tuesday
-check status of any commercials currently in production.
-submit new material for regulatory approvals.
-prepare instructions for upcoming broadcast week.
Wednesday
-send material & instructions to station traffic departments.
Thursday/Friday
-work with stations to make sure they have everything they need for the upcoming broadcast week.
-estimate talent costs for upcoming cycles.
It's never quite as simple or as organized as this (throw in lots of emails for additional information and scrambling to accommodate unexpected complications) but it's a brief outline of our work week.
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