"What is it that you do for a living?"
"What exactly does a traffic department do?"
We get these kinds of questions all the time...
A full service Ad Agency employs people who are experts in their fields:
There are people that figure out what kind of media will best be suited to sell your widgets. They are the planners.
There are people that are experts at purchasing the planned media to make best use of the client's budget. They are the media buyers.
We have creative teams that come up with the ideas that make you want to buy the widgets.
We have producers who execute the creative team's ideas.
We have account service teams that guide our clients through this whole process and drive their business.
Once they’re all done and the commercial is finished, the buy is in place and the airtime has been purchased, we take over.
We submit the finished commercials to the appropriate regulatory approval boards. We arrange for the commercials to be sent to the radio and tv stations for broadcast. We send instructions to these broadcasters - complete with details on the flight dates of the media buy, and any other information that the broadcasters need to know about the campaign. We are there in case the broadcasters have any questions. And we also make sure the performers in the commercials are paid, depending on how and where the commercial is airing.
Our job can be stressful because if we don’t have correct information, or if we make an error, flight dates may be missed and airtime may be lost. We often have many campaigns to traffic at once for a variety of clients and therefore we have to be good at keeping many balls in the air. We are expert multitaskers!
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